The Free ShantiPedia
The Free ShantiPedia
Our names are our identities. They tell the world who we are and where we come from. But too often, people from cross-cultural backgrounds alter their names. They shorten them, adapt their pronunciation, or even legally change them.
So we turned a game of HORSE with Giannis Antetokounmpo and Hasan Minhaj into a powerful celebration of names and all the cultures they represent.
With little paid media, The Game of Adetokunbo generated 1 BILLION+ views and helped the world celebrate WhatsApp’s rallying cry for the cross-cultural community, #TheresNoOneLikeUs
| Complex | Hypebeast | People | Adweek | Newsweek | Baller Alert | Local Bollywood |
Agency: Translation
CC: Dennis Kung, Steph Cajucom, Hailey Boerema, Kofi Lost, Shrinidhi Vijay, Jason Campbell