The Free ShantiPedia
The Free ShantiPedia
Bob Ross is an American icon. The ultimate doer who got people to do too.
To pay homage to the legend, we created a full-length episode of Bob Ross teaching you how to actually paint a Mountain Dew bottle.
We then used a national TV campaign to promote the Lost Episode to get people painting with Bob Ross again.
| Andys - Gold, Idea & Craft |
| Cannes Lions - Bronze |
| Clios - Bronze |
| AdAge - Content Campaign of the Year |
| One Club for Creativity - Merit |
| AdAge 30 Best Ads |
Agency: TBWA Chiat Day NY
CC: Ashley Veltre, Chris Rowson, Holden Rache, Chris Santaiti, Amy Ferguson, Julia Neumann, Chris Beresford-Hill