The Free ShantiPedia
The Free ShantiPedia
TikTok wanted to spotlight the biggest 2024 trends in a global campaign to showcase
how even one little TikTok can make a big real-world impact.
We created a film packed with 2024 Easter eggs to celebrate this,
weaving together the UGC stories that defined 2024.
With just six weeks from brief to execution, we worked with Untold Studios to bring the TikTok world to life using a cutting-edge virtual XR stage.
| Adweek | New York Post |
Agency: Mojo Supermarket
CC: Frances Webb, Colby Spear, Caitlin Harsch, Hailey Lawrence, Ali Lee,
Brad Jones, Mo Said