The Free ShantiPedia
The Free ShantiPedia
Red Lobster challenged us to help them revive declining gift cards during the holidays. Which made us think, what if the gifter also got something in return for once...
Introducing The Red Lobsttery, a month-long lottery activation with $25 giftcards that double as a lottery ticket to win a $25K grand prize. Call it selfish giving!
Give a $25 giftcard to a loved one to give yourself a chance to win $25K!
| USA Today | LBB | AdAge | Yahoo | Campaign |
Agency: Virtue
CC: Alexandra Perpich, Heather McTavish, Paulo Damasceno, Alex O’Connor, Jungmin Kim, Lena Laque-Almond, Chris Garbutt