The Free ShantiPedia
The Free ShantiPedia
To bring the massive fandoms of Disney and Lululemon together, we created Happily Ever Active, a platform that infuses the magic of Disney into every active moment.
What began as an activation brief evolved into a fully integrated campaign, with teasers and launch films that hyped up the collab's release.
We also shot an entire look book and created Lululemon in-store displays—all visualized through a Mickey Mouse-inspired framing device.
| The Hollywood Reporter | Billboard | Good Morning America | CNN |
Agency: Mojo Supermarket
CC: Frances Webb, Hailey Lawrence, Gianmaria Schonlieb, Alex O’Connor, Jungmin Kim,
Brent Bobo, Camilo De Galofre, Brad Jones, Mo Said