Discover | Eat It Forward
Small Black-owned businesses statistically have a harder time obtaining credit compared to white business owners with similar performance and credit risks.
The pandemic only made this worse.
To support them, Discover launched Eat It Forward, a program to give away $5 million back to Black-owned restaurants who were nominated by their fans and customers across social media.
Agency: Grey NY
CC: Erika Hedgecock, Joe Mongognia, Justine Armour