The NCAA limits the consumption of caffeine before games, even threatening athletes with one-year suspensions if they go over the limit.
So Death Wish, maker of The World’s Strongest Coffee ™️, anonymously sponsored real NCAA Football players to protect them.
| Washington Post | Sports Business Journal |
| AdAge | Muse By Clio |
Agency: Mojo Supermarket
CC: Frank Garcia, Brian Marcolini, Damian Antonio, Camilo De Galofre, Mo Said