The Free ShantiPedia
The Free ShantiPedia
Intuit partnered with independent rapper LaRussell to produce a song that chronicles his journey to personal, professional and financial independence.
LaRussell turned that song into an open verse challenge on IG and TikTok , passing the mic to emerging artists to share their own dreams of prosperity with a verse to complete the song.
We then created an activation at SXSW, with an open verse verse live pod that aspiring artists used to submit their own verses.
Results: 8.8M views, 142.4K social engagements, and 1.5K submissions.
Agency: Translation
CC: Hailey Boerema, Emmeli Osterdahl, Matt Herr, Jason Campbell
