Pizza Hut was introducing their new Crafted Flatzz pizza, a new handcrafted personal flatbread loaded with grown-up toppings and artisanal flavors.
It’s fancy, selfish, and made For Mature Appetites Only.
So we launched with a fun TV spot, but an even more unhinged social campaign, all about indulgence and keeping your kid’s tiny grubby hands off your pizza.
Agency: Deutsch LA
CC: Sarah Keats, Sam Dworkin, Mike Rodriguez, Mike Wallen, Jeremy Jones, Caitlin Kreinheder